TikTok for Brands
Publishing quality content is very important, as you know, but in order to be the creme de la creme your TikToks need a great description too.
A TikTok video description is like the icing on a cake.
It’s that extra thing that makes an awesome post even better.
The description serves a practical purpose and could be very useful for marketing. For example, you can announce a contest, get customer feedback with a question, engage viewers with a funny caption, and do many other things.
In this guide, we’re taking a look at 10 tips to write better TikTok video descriptions. I’m going to give enough ideas to create descriptions for your campaigns and engage more viewers with on-point and relevant texts.
If this sounds good, let’s dive right in.
These 9 tips will make your TikTok video descriptions more engaging and compelling.
A TikTok video description is a small piece of text. Tiny, really. But creating a good caption means doing some work.
The best source of information for excellent TikTok video descriptions is your customer research. It includes customer surveys, interviews, segmentation, and other market research data.
Speak to your marketing folks to find out:
Any of these insights could give you ideas for viral TikTok video descriptions.
Well, folks, brevity isn’t an option here, but a must. There’s a 150-character limit for TikTok video descriptions (including hashtags), so plan yours beforehand. Making the description interesting and meaningful takes a bit of time.
In fact, try to keep your descriptions within 140 characters, just in case. This length allows for some unexpected last-minute revisions.
Tips to be concise and meaningful:
TikTok’s character limit makes being concise very easy, right? So keep in mind our goal: give only the most important information.
A relatable TikTok video that becomes viral is often one with a character overcoming a real-life obstacle. This is where your customer research will come in handy.
As you analyze that customer information your marketing folks readily gave you, you’ll find some situations where your product might help.
The situations could be different and depend on your brand.
Take this video for example–
Avery Cyrus, a TikTok influencer, shows a situation where she has a hard time deciding what to wear to a gym. That’s relatable to many customers of the brand.
In the process, she showcases a bunch of Under Armour’s products. Take a look at this TikTok video description.
The caption beautifully captures the essence of the situation. It’s easy to understand what Avery is trying to show her viewers, and she does so in a non-pushy, fun way.
Here’s why the TikTok video description is done well:
Follow these tips to write simple and engaging video descriptions for your TikTok videos. They’re your best bet to describe real-life situations and make the description give a clear context for the video.
An inside joke isn’t a joke that only accountants or marketers would understand. It’s a joke shared by your target customers, so it could be a great way to engage and delight them.
Here’s an example.
Xbox Canada’s video about “The Headset Dent” is something that their target customers, gamers, will definitely understand and, most importantly, appreciate.
The description offers nice support for the video. It says that “the dent” is accomplished “with hours of hard work.”
The joke is relatable, relevant, and engaging for a specific audience, so it’ll definitely resonate with them.
If you’re using similar tactics in your TikTok marketing, consider these tips:
Put some extra thought into your jokes, too. What might seem funny to some isn’t even amusing to others. So, run your joke options through your marketing team to find the best option that will generate millions of views.
Creative content is one of the major reasons why brands decide to use TikTok influencer marketing.
Those young people can usually generate many nice content ideas, so creating an appropriate TikTok video description is something they can do, too.
Besides, if an influencer makes a video about your brand, they’re the best person to caption it since the creative part is often their job. Many marketers recommend this option.
“Absolutely ask your influencer if they could help you with writing descriptions,” says Christine Rowe, a social media marketing expert from Subjecto. “Tell them what you know about your customers – and many influencers will be happy to write a few ideas.”
The final approval of the caption should be on you, of course. But an influencer is definitely an excellent source of ideas to write that little but important bit of text.
Would you choose to have more hours in a day or more days in a week?
If a day was 40 hours long, what would you be doing more?
Asking questions within marketing content is a legit tactic to increase customer engagement. If a brand asks the right kind of questions, the engagement rate could be higher compared to posts without questions.
This tactic works because a question:
Many brands try questions to increase content engagement.
Like McDonald’s does in this post.
The influencer takes a bite of a McRib, after which the video shifts to a series of different experiences – from riding a skateboard to a rollercoaster. This is how one enjoys that delicious sandwich!
The caption asks viewers if this experience happened to any of them.
Any McDonald’s fans on TikTok out there would be glad to share their experiences. Those who are just going through videos could also stop to see what actually happens.
To make questions work for your content:
Lifestyle bloggers also say that asking questions in the description has a nice bonus–
Not only does it increase TikTok user engagement, but it also helps to start a conversation with them.
It’s a tactic you can use for marketing campaigns.
For example, a business selling handmade gifts can ask these questions:
The answers your audience gives in the comments are also important. They might help discover some new interests, preferences, or issues people might be struggling with.
TikTok is amazing at showing users content they might like. Their algorithm accesses content to get an idea of what it’s all about, and hashtags are how it learns.
Accurate, meaningful hashtags are a must to ensure that your content is shown to the right viewers. This will help get more TikTok followers and achieve your marketing goals.
To find the best hashtags:
When you find the hashtags, be careful about how many of them to use in a single post.
Some people make a mistake by stuffing the entire TikTok video description with them – this might make the post look like spam. The platform’s algorithm might also have problems understanding the content, as too many hashtags could be confusing.
Try no more than five hashtags for your TikTok video descriptions. It’s just enough to include all relevant information for the algorithm and leave some space for the description.
All caps often get a bad rap for a good reason, but they can make better TikTok video descriptions if used properly.
This tactic can help you focus the attention of users on a specific word/s.
In this post below, for example, Chipotle uses all caps to emphasize the words “Free Guac” and encourage participation in the rewards program.
Breaking down a sentence into parts is another way all caps can be useful.
Here’s an example–
In this post, Guess uses all caps to differentiate the words “Fitness tip” from the actual tip.
Feel free to try similar tactics for your TikTok video descriptions. This way, you’ll avoid the “screaming” effect of all caps and focus the attention of viewers on specific words.
TikTok analytics is a goldmine of data to improve your posts and get more views, interactions, and followers.
A deep dive into analytics shows:
These metrics indicate how successful your TikTok marketing strategy is, what’s working (and what’s not), and where you can improve.
Strong growth in followers and interactions within a specific period of time, for example, might indicate engaging content. Producing more similar content could be a good idea to keep those followers engaged.
Keep track of TikTok analytics metrics and build a smarter strategy.
This one is tricky–
You can’t edit a TikTok video description after you published it. But still, there’s a way to do it.
To edit a TikTok video description after posting:
Keep all TikTok video descriptions in a social media content calendar (a document where you plan content). Your marketing team will be visiting it often – so they’ll be your protection against misspelled words and other mistakes.
A video caption on TikTok is an opportunity to be creative and increase viewer engagement. If you don’t have the slightest idea how to write one for a campaign, feel free to use these 10 tips you’ve just read.
Also, check out the best times to post on TikTok to get the most views and reactions. Your posts deserve millions of interactions, so let’s make sure that happens.
Advanced analytics for Instagram, Twitter, Facebook, Linkedin and TikTok. Peace of mind scheduling, time-saving reporting, and visual statistics for all your social media!