Strategies and hidden techniques of marketers like you.
We are the one working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.
Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street.
Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media.
If you're interested in being interviewed for the esm² podcast, get in touch with me directly via emily@iconosquare.com.
Enjoy!
Season 1, episode 15
Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.
LinkedIn is just like an online CV - right?
Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud, CEO of Webmecanik knows them all. A real LinkedIn growth hacker, Stéphane walks me through his personal uses for the platform, and shares his secret tips along the way!
Think you know all there is to know about this 20 year-old platform? Don't speak too soon...!
Season 1, episode 14
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the questions you'd probably have asked him yourself... I hope! If you're considering taking the plunge into the sea of social media influencers, listen to this episode first.
Season 1, episode 13
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.
Learn from the best in this episode as I ask Raúl about his best customer use cases, his hot tips for influencer marketing and so much more!
Season 1, episode 12
We've all heard about the advantages of using UGC (User-Generated Content) on social media.
Authentic content, created by real, satisfied customers... what more could you ask for!?
Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever!
Listen to find out more about Andy's strategy.
Season 1, episode 11
Sloggi is one of those household brand names that everyone is familiar with.
So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.
Yaron Jacobs is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular.
Check out this episode without hesitation. And go follow @sloggi on Instagram now!
Season 1, episode 10
The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.
Want to learn about science while scrolling Insta?
Loïc has made that possible.
When you're done listening, head on over to @cern to check out the mind-boggling content it has to offer!
Season 1, episode 09
Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.
Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique window of opportunity on Instagram for example?
Having exponentially grown his company over the past six years and strived to specifically his content at Gen Z, Louis has become something of a social media guru - and believe me, he really knows what he's talking about. Don't forget to check out @mercihandy on Instagram!
Season 1, episode 08
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!
Christian Millar works at 9024 Media, a digital agency specialising in football players' social media presence. As Head of Player Services, Christian's job is to ensure that everything runs smoothly for the players signed up, to meet their nearest and dearest, listen to their social media needs and alongside his team, produce content for each individual player's social media accounts.
I mean, if you're a fan of football and social media, this job is like a dream!
Christian has a lot to offer and some cool stories to tell.
Season 1, episode 07
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.
The interview covers topics such as:
Hope you love this episode and find Meg as insightful as I did! Check out Coffey and Tea's work here.
Season 1, episode 06
If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.
In part 2 we chat about:
Enjoy!
Season 1, episode 05
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.
We talk about:
Happy listening! And don't forget to check out @universityofvermont on Instagram!
Season 1, episode 04
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.
If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance tracking on Instagram!
In part 2, we chat about:
Enjoy!
Season 1, episode 03
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.
If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea.
In part 1, we chat about:
Part 2 promises to be just as inspiring and informative as part 1, so make sure you check it out when you're done with this episode!
Season 1, episode 02
Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.
Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like:
Just knowing that her business relies on her father's survival while on his expeditions makes Jessica's job kind of unique, meaning our first episode of esm² is a well of knowledge and inspiration from a passionate SMM - don't miss it. And don't forget to check out @mikehornexplorer on Instagram!
Season 1, episode 01
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With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.
The simple answer is yes.
Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are still several strategies you can use to make money on the platform.
In this episode, I tell you 6 ways to make money on TikTok. So what are you waiting for?
This episode was adapted from our blog post (credit: Marvellous Aham-Adi)
.png)
If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!
Find the infographic linked to this episode right here.
In collaboration with Filter Maker 🤩
.png)
No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from brands they trust. As a result, it’s no wonder that 87% of people check out customer testimonials when choosing a business.
Customer testimonials can truly affect the purchase decision. Find out how to collect them efficiently in a fun way in this episode!
.png)
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change on a daily basis and it is exhausting to keep up.
Since social media marketing is a mainstay for advertising, exhausted entrepreneurs need a new strategy to streamline social media marketing campaigns. There are three main keys that every marketer should adhere to in order to achieve consistent results and boost engagement without depleting all their time and energy. You'll hear them in this tutorial episode!
Content originally submitted by Nahla Davies.
.png)
Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself stand out as a freelancer and get yourself found by clients.
.png)
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you through Instagram Shopping, Instagram Guides, Reels and Stories, Live Shopping and the brand new Instagram Dashboard.
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.
Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street.
Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media.
If you're interested in being interviewed for the esm² podcast, get in touch with me directly via emily@iconosquare.com.
Enjoy!
Season 1, episode 15
Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.
LinkedIn is just like an online CV - right?
Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud, CEO of Webmecanik knows them all. A real LinkedIn growth hacker, Stéphane walks me through his personal uses for the platform, and shares his secret tips along the way!
Think you know all there is to know about this 20 year-old platform? Don't speak too soon...!
Season 1, episode 14
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the questions you'd probably have asked him yourself... I hope! If you're considering taking the plunge into the sea of social media influencers, listen to this episode first.
Season 1, episode 13
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.
Learn from the best in this episode as I ask Raúl about his best customer use cases, his hot tips for influencer marketing and so much more!
Season 1, episode 12
We've all heard about the advantages of using UGC (User-Generated Content) on social media.
Authentic content, created by real, satisfied customers... what more could you ask for!?
Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever!
Listen to find out more about Andy's strategy.
Season 1, episode 11
Sloggi is one of those household brand names that everyone is familiar with.
So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.
Yaron Jacobs is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular.
Check out this episode without hesitation. And go follow @sloggi on Instagram now!
Season 1, episode 10
The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.
Want to learn about science while scrolling Insta?
Loïc has made that possible.
When you're done listening, head on over to @cern to check out the mind-boggling content it has to offer!
Season 1, episode 09
Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.
Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique window of opportunity on Instagram for example?
Having exponentially grown his company over the past six years and strived to specifically his content at Gen Z, Louis has become something of a social media guru - and believe me, he really knows what he's talking about. Don't forget to check out @mercihandy on Instagram!
Season 1, episode 08
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!
Christian Millar works at 9024 Media, a digital agency specialising in football players' social media presence. As Head of Player Services, Christian's job is to ensure that everything runs smoothly for the players signed up, to meet their nearest and dearest, listen to their social media needs and alongside his team, produce content for each individual player's social media accounts.
I mean, if you're a fan of football and social media, this job is like a dream!
Christian has a lot to offer and some cool stories to tell.
Season 1, episode 07
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.
The interview covers topics such as:
Hope you love this episode and find Meg as insightful as I did! Check out Coffey and Tea's work here.
Season 1, episode 06
If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.
In part 2 we chat about:
Enjoy!
Season 1, episode 05
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.
We talk about:
Happy listening! And don't forget to check out @universityofvermont on Instagram!
Season 1, episode 04
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.
If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance tracking on Instagram!
In part 2, we chat about:
Enjoy!
Season 1, episode 03
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.
If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea.
In part 1, we chat about:
Part 2 promises to be just as inspiring and informative as part 1, so make sure you check it out when you're done with this episode!
Season 1, episode 02
Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.
Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like:
Just knowing that her business relies on her father's survival while on his expeditions makes Jessica's job kind of unique, meaning our first episode of esm² is a well of knowledge and inspiration from a passionate SMM - don't miss it. And don't forget to check out @mikehornexplorer on Instagram!
Season 1, episode 01
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.
The simple answer is yes.
Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are still several strategies you can use to make money on the platform.
In this episode, I tell you 6 ways to make money on TikTok. So what are you waiting for?
This episode was adapted from our blog post (credit: Marvellous Aham-Adi)
If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!
Find the infographic linked to this episode right here.
In collaboration with Filter Maker 🤩
No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from brands they trust. As a result, it’s no wonder that 87% of people check out customer testimonials when choosing a business.
Customer testimonials can truly affect the purchase decision. Find out how to collect them efficiently in a fun way in this episode!
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change on a daily basis and it is exhausting to keep up.
Since social media marketing is a mainstay for advertising, exhausted entrepreneurs need a new strategy to streamline social media marketing campaigns. There are three main keys that every marketer should adhere to in order to achieve consistent results and boost engagement without depleting all their time and energy. You'll hear them in this tutorial episode!
Content originally submitted by Nahla Davies.
Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself stand out as a freelancer and get yourself found by clients.
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you through Instagram Shopping, Instagram Guides, Reels and Stories, Live Shopping and the brand new Instagram Dashboard.
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We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things, we’ve compiled a handy list of priorities for 2021.
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Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing everything right.
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Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still super important. But to maintain a good Instagram engagement rate, there’s some other things social media marketers should be aware of.
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Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.
There is no one size fits all.
In this episode of esm², you will learn how to use TikTok analytics to find out the best time to post on TikTok.
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
Read about how other businesses, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.
Get your hands on our free, quarterly 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use.
Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your performance on social media? Check out our tutorials on YouTube.
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